By B. J. Fogg
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive expertise Lab at Stanford collage. Fogg has coined the word "Captology"(an acronym for pcs as persuasive applied sciences) to trap the area of analysis, layout, and purposes of persuasive computers.In this thought-provoking booklet, in accordance with 9 years of study in captology, Dr. Fogg finds how sites, software program purposes, and cellular units can be utilized to alter people's attitudes and behaviour. know-how designers, retailers, researchers, consumers—anyone who desires to leverage or just comprehend the persuasive energy of interactive technology—will get pleasure from the compelling insights and illuminating examples came across within.
Persuasive know-how will be controversial—and it's going to be. Who will wield this strength of electronic impact? And to what finish? now could be the time to survey the problems and discover the rules of persuasive expertise, and B.J. Fogg has written this ebook to be your guide.
* choked with key time period definitions in persuasive computing
*Provides frameworks for realizing this domain
*Describes genuine examples of persuasive technologies
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