Download Clusteranalyse mit SPSS (German Edition) by Christian FG Schendera PDF

By Christian FG Schendera

Dieses Buch führt ein in die grundlegenden Ansätze des Clusterns, Segmentierens und der Faktorextraktion. Kapitel 1 behandelt die Familie der Clusteranalysen. Darin vorgestellt werden u.a. hierarchische, partitionierende, sowie das TwoStep Cluster-Verfahren. Kapitel 2 behandelt die Gruppe der Faktorenanalysen. Zuerst wird in das Grundprinzip und dann in die Varianten der Faktorenanalyse (z.B. Alpha, Hauptfaktoren, Hauptkomponenten), die wichtigsten Extraktions-, wie auch Rotationsmethoden (z.B. orthogonal vs. indirect) eingeführt. Kapitel three stellt die Diskriminanzanalyse vor. Weitere Kapitel stellen Möglichkeiten des Clusterns und Segmentieren mit CLEMENTINE vor, u.a. Entscheidungsbäume und ausgewählte Cluster-Knoten.

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