Download Champion of the Lark: Harold Churchill and the Presidency of by Robert R. Ebert PDF

By Robert R. Ebert

A occupation engineer at Studebaker, Harold E. Churchill grew to become president of the lately merged Studebaker-Packard company in 1956, at a time while funds have been shaky and an getting older product line was once wasting flooring to the massive 3. fast launching a application of “realism and customary sense,” he concentrated the company’s energies on a couple of chosen marketplace segments the place he observed possibilities for achieve. His imaginative and prescient for a compact financial system vehicle ended in the Lark, the hit version that Studebaker desperately needed.
This thorough exam of Churchill’s management of Studebaker-Packard attracts upon Board of administrators mins, inner files, oral histories and media stories in developing an in depth account of those an important years. as well as overlaying the automobiles and vans produced below Churchill intimately, it heavily lines Churchill’s activities as president and analyzes his motivations, the pressures he confronted, his management sort and the good fortune or failure of his tenure.

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