Download Analyzing Social Media Networks with NodeXL: Insights from a by Derek Hansen,Ben Shneiderman,Marc A. Smith PDF

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, contributors, and govt enterprises alike want to social community research (SNA) instruments for perception into tendencies, connections, and fluctuations in social media. Microsoft's NodeXL is a loose, open-source SNA plug-in to be used with Excel. It offers immediate graphical illustration of relationships of advanced networked information. however it is going additional than different SNA instruments -- NodeXL used to be built by means of a multidisciplinary staff of specialists that assemble info experiences, computing device technological know-how, sociology, human-computer interplay, and over twenty years of visible analytic conception and knowledge visualization right into a uncomplicated instrument somebody can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their software within the genuine world.
In Analyzing Social Media Networks with NodeXL, individuals of the NodeXL improvement group as much as offer readers with an intensive and useful consultant for utilizing the software whereas additionally explaining the advance at the back of every one function. mixing the theoretical with the sensible, this booklet applies particular SNA directions on to NodeXL, however the idea in the back of the implementation could be utilized to any SNA.
to benefit extra approximately studying Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the speculation and improvement in the back of each one step, offering takeaways that can apply any SNA
  • Demonstrates how visible analytics examine could be utilized to SNA instruments for the mass market
  • Presents readers with case reports utilizing NodeXL on renowned networks like electronic mail, fb, Twitter, and wikis

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